Website Design and How to Guide Visitors Part III

Even better is to design your website in a flowing fashion, so that Page 1 leads to Page 2 that leads to Page 3 and so on. Each page should be written in such a way that your visitors are keen to find out what is next. The bottom of each page then leads to the next and so on. A separate section at the bottom can be used to provide end of page navigation to, for example, a sales page, or pricing details, that the visitor can click on when their mind is made up.

Other page types, such as specific landing pages from articles or adverts, should be designed to provide information that is specific to the article or advert that the visitor has just read. If such landing pages are not specifically sales pages, designed only to sell a product, they will be information pages. Try to provide that information so that there is an option available to the visitor after reading it.

Keep in mind that you will need a similar page for every different article topic that you write on, and that each of these should lead the visitor to the next page that you want them to see. Your squeeze page, sales page, perhaps another article or straight to your home page. Provide that as the only link on the page, and provide it at the end of it. You should know where you want your visitors to go next.

If know how to guide visitors round your site by good website design, then you will make best use of every visitor that you get. If you are not sure where you want them to go, then send them to your squeeze page with a promise of further information and some offers relevant to the subject they have been reading about. Then at least you will have the chance of collecting their email address so that you can keep in touch with them, and they will have the opportunity of a great free offer.

The only page that should send your visitor somewhere else is your sales page. Keep them on that as long as you can!

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