Any event features a reason and purpose, advertising, musical, food, film, cultural, historical….etc, the number goes on, and on the basis of the purpose we identify how big effort required. On a part note, all festivals regardless of the function are advertising festivals in its core.
As an example Cannes Movie Event, this is a movie festival with a intent behind showcasing Western films, looking at their record from 1930s till date, the festival has developed globally and the festival have observed plenty of modifications along their years and support from the French government and the French community that managed to get among the major picture festivals worldwide. Again this is a results of a CONSISTENT energy behind it by the Government for and the support from personal entities as well. When we examine this Movie event to the Oscars, the Oscars is great, more cash switches into preparation than what continues in Cannes, guaranteed with the National picture industry that has the money and crowed. Cannes, however though it is a various level of film Voov Festival Festival and it is less reinforced with this kind of significant budget movies such as the USA, it’s prevailed in to being head to head in the success, it is about the effort.
If we get Regional, United Arab Emirates, Dubai has generated 2 important festivals, the Dubai Looking Event, Dubai Summer Surprises and looking at delivery decades of those festivals, we will see that the federal government initiatives behind it were significant, that each government division had a hand and participation in each event and a planning human body was developed to stay get a grip on directing these combined efforts. They have made two awaited activities, successful events. As effectively they handled to produce a character for one of the festivals, MODHESH which became as popular as Micky Mouse in that region. These were on the right tracks. Abu Dhabi, has its reveal of successful functions as well because to be reinforced by the federal government such as Ramadan Event, the movie event and the new arrival summer time festival which is being reinforced with an enormous budget.
Lots of governments in the gulf have a unique festivals but none had the same achievement such as the Dubai and Abu Dhabi Festivals, the attempts behind it were institutional size perhaps not governmental size. Whatever successful a festival is, once it loses the attempts behind it, or the attempts decreases, it drops one crucial base that domes it to its Death. The 2nd layer in a event is the information, which will be really determined by the event purpose.
Material of a festival indicates the entertainment, the workshops, the functions…all and everything that may occur in the event, all that a visitor could see or participate in. As much as this content depends upon the event function, it’s yet a managing factor of the success of the festival; it’s likely you have the best function but the incorrect content. Envision a buying event without reductions!! Or music event with artists whom are very bad in their works! !.
Let’s go through the ROSE Parade in USA, a festival started 1890 and it is simply about flower parades and companies, if it was exactly that, the event might have died quite a while ago and would not live to be around a century old with good success. An event which have grown from about 2000 living market to a lot more than 700,000 attendances.
This kind of festival, its content is all about parades only!, However the catch is, each year they produce a topic and annually they’ve more players, government and privet field and each tries to create a move that is unique and more than anyone other participant, you will see a move for NASA and a float for Starbucks café, and each is competing to discover the best design. They’ve manipulated the limitations developing a more enthusiastic event.
In order to sustain a festival that’s the exact same issue each year you have to be clever enough to produce a material that is different than the year before and keep the crowed on coming. This is a lot more like any company on the planet, a festival is like a shop and the attendees are the guests to the shop. So whenever you eliminate content and become standard your store visitor’s rely can drop? What is your side, BE DIFFERENT OR BE DEAD.