Are Application Download Websites Even now a Practical Marketing Concept?


Will not get me mistaken, I’m all for the concept of free software obtain internet sites and at 1 instant I was extensively certain that it was the only way to get visitors and buyers to purchase new computer software by way of the Internet. Presently, I don’t know if that still retains true. I am commencing to have my doubts. Like every little thing in lifestyle, factors alter, and a single has to hold up with those modifications or risk currently being remaining driving.

A few a long time back again I aided one particular of my sons with a software ingredient that he had designed and wanted to sell by way of the obvious positive aspects of the net, which following a lot more than ten many years in our place, was just starting to bear fruit. We timidly started publishing the software to the various down load websites a occupation that I dealt with personally although he struggled with the development of the enterprise application that he was performing solitary-handedly. At that second in time, I experienced to fill out all the forms by hand, which was not an effortless or an fulfilling task by any indicates.

Anyhow, owing to our combined dedication and the traffic produced by the down load sites, companies from all more than the world commenced to purchase the component and the automated PAD file on autopilot took away the strain of filling out kinds from my fingers. With out truly becoming ready to know exactly in how many internet sites the software program was registered and functioning, the results had been really clear: this was the way to promote in Web for this particular merchandise. At the same time, we discovered that the house web site that harbored the application acquired extremely little attention from the lookup engines and Google was just beginning its astonishing upward job, but we didn’t be concerned as well much because the free download websites have been carrying out all the function.

This relaxed financial predicament lasted about 4 or five many years, but started to dwindle in the last few of several years, and issues have turn into uncertain, to say the the very least. We began to fret about the longevity of a application that had possibly outrun its daily life-cycle possibilities. My son instantly started out to make some terribly-needed revisions in the unique supply code, migrating it to other programming languages, commenced to count on new programs like WinForms, WPF and Silverlight to spruce up his output and did a complete make-more than of his site.

None of this has been straightforward and sales have not been everywhere like ahead of, but one factor that has definitely transformed is that the research engines started to identify the internet site and only a handful of of the leading download sites are still liable for a much smaller part of the visits to the internet site. In erp software ‘s possibly simply because our product got missing in the shuffle somewhere between the 1000’s upon hundreds of various applications that strike the market each day. We nonetheless haven’t been ready to genuinely place our fingers on what has happened, but being aware of that we no for a longer time can rely completely on third-social gathering site visitors has produced us a lot more conscious of the excellent problem that we have ahead if we want to keep in company.

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